Building products that are easy-to-use, perform reliably and accurately in challenging environments, and provide actionable knowledge to solve real-world problems.
Our goal is a product that is so obviously "right for its job" that the end result seems simple.
Seeking immersive understanding of our customers' passions, pursuits and problems.
Staying curious and educated about the world and technology so we can create innovative solutions others have not thought of.
Taking responsibility for our mistakes and short-comings and following through to fix them.
Ensuring our products consistently meet our quality standards and standing behind them with meaningful warranties and service.
Treating customers, team members and partners with empathy, listening with an open mind before speaking, and always telling the truth.
Ensuring our product descriptions and specifications are accurate and honest. Doing what we say and keeping our promises.
Creating long-lasting products, job opportunities and economic value through American manufacturing and partnerships.
Never resting on our achievements and continuously improving everything we do.
Striving to do good in our local and global community and protect our shared environment.
Independently and effectively pursuing personal and company goals.
Accepting team differences and working together. Seeking collaborative improvement while avoiding actions and speech that disrupt or harm.
Following through and accepting responsibility for mistakes.
Creating high-quality work at a pace that meets the needs of the company and coworkers.
Continuously seeking new skills and relevant knowledge.
Treating co-workers, customers and partners with empathy and listening with an open mind before speaking. Always telling the truth.
